HUNTER HAYES
GRAMMY®-nominated, multi-instrumentalist and multi-PLATINUM-selling artist.
Overview
Skills Applied
Artist Management
Social Media Management
Creative Assets Development
Budget Management
Public Relations
Hunter Hayes is your favorite artists artist. The multi instrumentalist came on to the music industry scene at a young age and fully embraced his musical capabilities by learning over 40 instruments, writing music, self producing and touring to sold out crowds globally. After departing his record label in 2020 and becoming an independent artist, Hayes has continued to capture the hearts of old and new fans alike. I joined Hunter’s team to assist with expanding his digital reach and super serve his fans.
Social Media Efforts
With Hunter’s career solidified in the music industry, my goal was to create dynamic and interactive ways to superserve his superfans. With this goal in mind I immediately jumped in and created a fan club to generate revenue for Hunter while providing a space for fans to connect with each other.
Carrie Underwood Anniversary Show Announcement
Official Anniversary Show Artwork Featuring Images of Barbara from the Opry Archives
Instagram Collaborative Post With The Opry For Barbara's 50th Anniversary
Social Media Management
In 2022, my objective was to specifically focus on Barbara’s Instagram and TikTok accounts to grow the social following and expose a new generation to her music. We set a 15% follower increase goal for each account and within 12 months, we surpassed that goal and saw a 27% increase in followers on Instagram and 177% increase in followers on TikTok. By creating short form content for TikTok and Instagram Reels, we were able to widen our reach and utilize archived footage to re-invigorate Barbara’s existing fan base and gain new fans.
Archive Footage
50th Opry Announcement
50th Anniversary Recap
Archive Footage Birthday Post